Neusroom And X3M Ideas Unveil Awareness Campaign That Predicts Nigeria’s Future With AI Images

TechGirlFebruary 23, 2023

3 minutes read

neusroom-and-x3m-ideas-unveil-awareness-campaign-that-predicts-nigeria’s-future-with-ai-images

Ahead of Nigeria’s 2023 general elections, Neusroom on Wednesday, February 22, 2023, unveiled a voters’ awareness and sensitisation campaign targeting young people whose future would be most affected by the outcome of the 2023 elections.

Neusroom collaborates with X3M Ideas For Election Awareness Campaign

Neusroom, an online news and media platform, owned by Info Digital Africa Limited (ID Africa) unveiled the campaign with the creative support of X3M Ideas, one of Africa’s leading full-service marketing communications agencies, as the world’s most populous black nation, Nigeria, goes to the polls on February 25, 2023, to choose a new president and lawmakers.

In a country where the National Bureau of Statistics (NBS) says 63% (133 million) residents are multidimensionally poor and 33.3% (23.18 million people) are jobless, while 73% of Nigerians were looking to emigrate with their families in 2021, according to the Africa Polling Institute (API), the awareness campaign is targeted at young electorates (18-34) who make up 39.65% (37 million) of the 93.4 million registered voters and have been victims of Nigeria’s rising unemployment and police brutality.

The campaign, which aims to galvanise national awareness to increase the number of young voters in the upcoming general elections, deployed Mid Journey, an image-generating Artificial Intelligence (AI) platform to paint a picture of what Nigeria would look like in the near future. The results returned by the platform were disturbing and not desirable for the kind of country many young Nigerians would want the country to look like in the future.

Neusroom collaborates with X3M Ideas For Election Awareness Campaign

Images generated by the AI platform will be used for awareness messages across online platforms and on billboards in different parts of Lagos, Nigeria.

“These results were from the AI platform’s assessment of our past and present,” Mike Miller, Executive Creative Director, X3M Ideas said. “We told Mid Journey (An image-generating AI platform) to show us what Nigeria would look like in the nearest future and the results we got were not desirable of the kind of country we want Nigeria to be in the future.”

Data released by Nigeria’s electoral body – the Independent National Electoral Commission (INEC) revealed that young people within the 18-34 age brackets make up 37,060,399 of the 93.4 million registered voters, while people between 35 and 49 are 33,413,591. Nigerians from age 50 and above make up 23 million of the registered voters.

“As a socially conscious media platform, Neusroom has partnered with X3M Ideas on this voter education and awareness campaign to hopefully inspire Nigeria’s young population to civic action,” Michael Orodare, Editorial Lead at Neusroom said. “It is not enough to have the right to vote as a registered voter, what is more important is to utilise the right to bring reform into government by choosing leaders who will deliver a working future for all.”

Neusroom collaborates with X3M Ideas For Election Awareness Campaign

Data from Nigeria’s previous elections since the country’s return to democracy in 1999 and the recent data from INEC have shown that young voters have the electoral power to decide where the pendulum swings in any election if they utilise their rights to elect the right candidates into elective offices from the presidency to the governorship and legislative positions.

The highest votes ever polled by a presidential candidate since 1999 was in 2007 by the late Umaru Yar’Adua who polled 24.6 million of the 35.4 million votes cast. With 37 million young voters, Nigerians have the power to make a choice that will set the country on the path of greatness in the February 25 and March 11, 2023 elections.

Neusroom and X3M Ideas said they hope that young Nigerians can prove the AI results wrong by going out to vote for leaders that will transform the country and create the desired future.